DIGITAL MARKETING

What is Digital Marketing Training?
Training in Digital Marketing In the age of ubiquitous screens and lightning-fast connectivity, digital marketing reigns supreme. It’s the vitality of any company, the driving force behind online success, and the unseen hand crafting brand narratives.
Having training in digital marketing equips you with the skills, knowledge, and strategies required to effectively promote brands and businesses online. You’ll become an expert in a range of digital channels, including as Search Engine Optimisation (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC) advertising, Email Marketing, Content Marketing, and Analytics, in order to develop campaigns that are successful and achieve maximum online visibility.
DIGITAL MARKETING Course Curriculum
(SEM) and Pay-Per-Click (PPC)
Lesson 1: Introduction to SEM and PPC
- Overview of SEM and PPC
- Importance of SEM in Digital Marketing
Lesson 2: Google Ads
- Setting Up Google Ads Account
- Keyword Research and Selection
- Creating Effective Ad Campaigns
- Ad Extensions and Formats
Lesson 3: Campaign Management
- Bidding Strategies
- Quality Score and Ad Rank
- Performance Monitoring and Optimization
Lesson 4: PPC on Other Platforms
- Bing Ads
- Social Media PPC (Facebook, Instagram, LinkedIn)
Lesson 1: On-Page SEO
- Keyword Research and Usage
- Meta Tags: Titles, Descriptions, and Headers
- Content Optimization
- Image Optimization
- Internal Linking
Lesson 2: Off-Page SEO
- Backlink Strategies
- Guest Blogging
- Social Bookmarking
- Influencer Outreach
Lesson 3: Technical SEO
- Website Speed optimisation
- Mobile-Friendliness
- XML Sitemaps
- Robots.txt
- HTTPS and Secure Browsing
Lesson 4: Local SEO
- Google My Business Setup
- Local Citations
- Reviews and Ratings
- Local Content Optimization
Lesson 5: SEO Tools and Analytics
- Google Search Console
- SEMrush
- Ahrefs
- Moz
- Analyzing SEO Performance
Lesson 1: Social Media Platforms Overview
- Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest
- Platform-Specific Strategies
Lesson 2: Social Media Strategy
- Setting Objectives and Goals
- Audience Research and Segmentation
- Competitor Analysis
- Content Calendar Creation
Lesson 3: Content Creation and Scheduling
- Creating Engaging Content
- Using Tools like Canva and Adobe Spark
- Scheduling Tools (Hootsuite, Buffer)
Lesson 4: Analytics and Reporting
- Key Metrics and KPIs
- Using Analytics Tools
- Reporting and Insights
Lesson 5: Social Media Advertising
- Paid Campaigns: Catalogue Ads, Lead Generation Ads
- Targeting and Retargeting
- Budget Management
- Ad Creation and optimisation
Lesson 1: Building Email Lists
- List Building Strategies
- Opt-In Forms and Landing Pages
Lesson 2: Email Campaign Planning
- Types of Email Campaigns
- Campaign Strategy and Goals
Lesson 3: Email Design and Copywriting
- Creating Effective Email Designs
- Writing Persuasive Email Copy
Lesson 4: Automation and Drip Campaigns
- Setting Up Automation Workflows
- Creating Drip Campaigns
Lesson 5: Email Analytics
- Open Rates, Click-Through Rates, Conversion Rates
- A/B Testing
- Improving Campaign Performance
Lesson 1: Content Strategy
- Setting Content Goals
- Audience Research
- Content Planning and Calendar
Lesson 2: Blogging
- Blog Writing Best Practices
- SEO for Blogs
- Promoting Blog Content
Lesson 3: Video Marketing
- Creating Engaging Videos
- Video SEO
- YouTube Marketing
Lesson 4: Infographics and Visual Content
- Designing Infographics
- Using Visuals to Enhance Content
Lesson 5: Content Distribution
- Sharing Content Across Platforms
- Using Social Media for Distribution
- Guest Posting and Syndication
Lesson 1: Identifying Influencers
- Finding the Right Influencers
- Tools for Influencer Research
Lesson 2: Outreach and Collaboration
- Approaching Influencers
- Building Relationships
- Creating Collaborative Content
Lesson 3: Measurement and ROI
- Tracking Influencer Campaigns
- Measuring Impact and ROI
Lesson 1: Google Analytics (GA4)
- Setting Up GA4
- Key Metrics and Reports
- Using GA4 for Insights
Lesson 2: Social Media Analytics
- Analyzing Social Media Performance
- Using Platform-Specific Analytics Tools
Lesson 3: Data Interpretation
- Understanding Data and Metrics
- Making Data-Driven Decisions
Lesson 4: A/B Testing
- Setting Up A/B Tests
- Analyzing Results
- Implementing Changes
Project Planning and Implementation
- Developing a Comprehensive Digital Marketing Strategy
- Implementing SEO, SEM, SMM, and Content Marketing Tactics
- Analysing and Reporting on Campaign Performance
Course Review and Q&A
- Final Examination
- Certification and Career Guidance