SEARCH ENGINE OPTIMIZATION (SEO)
What is search engine optimization ?
This Search Engine Optimization (SEO) course offers a practical guide to improving a website’s visibility and ranking on search engines. Participants will explore key strategies including keyword research, on-page optimization, link building, and content creation. The course emphasizes hands-on techniques to enhance search engine performance, drive organic traffic, and increase online presence, providing the skills necessary to effectively optimize websites and achieve higher search rankings.
SEARCH ENGINE OPTIMIZATION Course Curriculum
Module 1. Search Engine Optimization (SEO)
- Keyword Research and Analysis
- On-Page Optimization
- Technical SEO Audits
- Link Building Strategies
- Local SEO Services
- Content Optimization
Module 2. Content Marketing
- Content Strategy Development
- Blog Writing and Management
- Infographics and Visual Content
- E-books and Whitepapers
- Content Distribution and Promotion
- Case Studies and Success Stories
Module 3. Social Media Marketing
- Social Media Strategy and Planning
- Content Creation and Scheduling
- Social Media Advertising
- Community Management
- Analytics and Reporting
- Influencer Collaboration
Module 4. Pay-Per-Click Advertising (PPC)
- Google Ads Management
- Bing Ads Management
- Display Advertising
- Retargeting and Remarketing Campaigns
- Ad Copywriting and Design
- Campaign Optimization and Analysis
Module 5. Email Marketing
- Email Campaign Strategy
- List Building and Segmentation
- Email Template Design
- Automated Email Sequences
- A/B Testing and Optimization
- Performance Tracking and Reporting
Module 6. Conversion Rate Optimization (CRO)
- Landing Page Design and Testing
- User Experience (UX) Analysis
- A/B Testing
- Funnel Analysis and Optimization
- Heatmaps and Session Recordings
- Call-to-Action Optimization
Module 7. Web Design and Development
- Custom Website Design
- Responsive Design and Development
- E-commerce Development
- Content Management Systems (CMS)
- Website Maintenance and Support
- User Experience (UX) Design
Module 8. Online Reputation Management
- Brand Monitoring
- Review Management
- Crisis Management
- Social Media Monitoring
- Reputation Repair Strategies
- Positive Content Creation
Module 9. Analytics and Reporting
- Google Analytics Setup and Management
- Custom Dashboard Creation
- Performance Tracking and Insights
- Monthly and Quarterly Reports
- Goal Setting and Tracking
- Competitor Analysis
Module 10. Influencer Marketing
- Influencer Identification
- Campaign Strategy and Planning
- Contract Negotiation and Management
- Content Creation with Influencers
- Performance Tracking
- ROI Analysis
