(SEM) and Pay-Per-Click (PPC)

Lesson 1: Introduction to SEM and PPC

• • Overview of SEM and PPC
  • Importance of SEM in Digital Marketing

Lesson 2: Google Ads

• • Setting Up Google Ads Account
  • Keyword Research and Selection
  • Creating Effective Ad Campaigns
  • Ad Extensions and Formats

Lesson 3: Campaign Management

• • Bidding Strategies
  • Quality Score and Ad Rank
  • Performance Monitoring and Optimization

Lesson 4: PPC on Other Platforms

• • Bing Ads
  • Social Media PPC (Facebook, Instagram, LinkedIn)

Lesson 1: On-Page SEO

• • Keyword Research and Usage
  • Meta Tags: Titles, Descriptions, and Headers
  • Content Optimization
  • Image Optimization
  • Internal Linking

Lesson 2: Off-Page SEO

• • Backlink Strategies
  • Guest Blogging
  • Social Bookmarking
  • Influencer Outreach

Lesson 3: Technical SEO

• • Website Speed optimisation
  • Mobile-Friendliness
  • XML Sitemaps
  • Robots.txt
  • HTTPS and Secure Browsing

Lesson 4: Local SEO

• • Google My Business Setup
  • Local Citations
  • Reviews and Ratings
  • Local Content Optimization

Lesson 5: SEO Tools and Analytics

• • Google Search Console
  • SEMrush
  • Ahrefs
  • Moz
  • Analyzing SEO Performance

Lesson 1: Social Media Platforms Overview

• • Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest
  • Platform-Specific Strategies

Lesson 2: Social Media Strategy

• • Setting Objectives and Goals
  • Audience Research and Segmentation
  • Competitor Analysis
  • Content Calendar Creation

Lesson 3: Content Creation and Scheduling

• • Creating Engaging Content
  • Using Tools like Canva and Adobe Spark
  • Scheduling Tools (Hootsuite, Buffer)

Lesson 4: Analytics and Reporting

• • Key Metrics and KPIs
  • Using Analytics Tools
  • Reporting and Insights

Lesson 5: Social Media Advertising

• • Paid Campaigns: Catalogue Ads, Lead Generation Ads
  • Targeting and Retargeting
  • Budget Management
  • Ad Creation and optimisation

Lesson 1: Building Email Lists

• • List Building Strategies
  • Opt-In Forms and Landing Pages

Lesson 2: Email Campaign Planning

• • Types of Email Campaigns
  • Campaign Strategy and Goals

Lesson 3: Email Design and Copywriting

• • Creating Effective Email Designs
  • Writing Persuasive Email Copy

Lesson 4: Automation and Drip Campaigns

• • Setting Up Automation Workflows
  • Creating Drip Campaigns

Lesson 5: Email Analytics

• • Open Rates, Click-Through Rates, Conversion Rates
  • A/B Testing
  • Improving Campaign Performance

Lesson 1: Content Strategy

• • Setting Content Goals
  • Audience Research
  • Content Planning and Calendar

Lesson 2: Blogging

• • Blog Writing Best Practices
  • SEO for Blogs
  • Promoting Blog Content

Lesson 3: Video Marketing

• • Creating Engaging Videos
  • Video SEO
  • YouTube Marketing

Lesson 4: Infographics and Visual Content

• • Designing Infographics
  • Using Visuals to Enhance Content

Lesson 5: Content Distribution

• • Sharing Content Across Platforms
  • Using Social Media for Distribution
  • Guest Posting and Syndication

Lesson 1: Identifying Influencers

• • Finding the Right Influencers
  • Tools for Influencer Research

Lesson 2: Outreach and Collaboration

• • Approaching Influencers
  • Building Relationships
  • Creating Collaborative Content

Lesson 3: Measurement and ROI

• • Tracking Influencer Campaigns
  • Measuring Impact and ROI

Lesson 1: Google Analytics (GA4)

• • Setting Up GA4
  • Key Metrics and Reports
  • Using GA4 for Insights

Lesson 2: Social Media Analytics

• • Analyzing Social Media Performance
  • Using Platform-Specific Analytics Tools

Lesson 3: Data Interpretation

• • Understanding Data and Metrics
  • Making Data-Driven Decisions

Lesson 4: A/B Testing

• • Setting Up A/B Tests
  • Analyzing Results
  • Implementing Changes

Project Planning and Implementation

• • Developing a Comprehensive Digital Marketing Strategy
  • Implementing SEO, SEM, SMM, and Content Marketing Tactics
  • Analysing and Reporting on Campaign Performance

Course Review and Q&A

• • Final Examination
  • Certification and Career Guidance