Let’s start with the concept of Generative AI. This is more than a fashionable buzzword. It is a form of artificial intelligence in which algorithms generate data instead of just analyzing it. GenAI makes it possible to create new content, ranging from text to images, videos, speech and even music. It can thus achieve realistic and personal interactions between humans and machines.
Several specific examples of where Generative AI is used for:
- Answering first-line customer questions about the services provided by organizations.
- Writing promotional and marketing materials by marketers and content writers.
- Generating images based on textual descriptions (or vice versa).
- Writing, checking and improving programming code or queries by developers.